Ever since the relaunch by Applikation in October 2020, the Annabel Karmel recipe app has been a constant fixture at the top of the iOS and Android charts. Users have commented on the improved functionality of the app, resulting in an average daily user increase of around 112%.
Due to the results of the app rebuild, Applikation is now set to launch a fully new web platform in the coming weeks, after becoming the exclusive digital partner of Annabel Karmel. Find out more about how Applikation’s approach improved the usability and profitability of the Annabel Karmel app and our top 5 tips on how to create a chart-topping app.
Key performance improvements as a result of Applikation’s strategy:
Find out more how on Applikation’s approach to improving the usability and profitability of the Annabel Karmel app.
Early in 2020, initial discussions began between Applikation and the team at Annabel Karmel about how to improve both their iOS and Android apps. The app was having issues that needed immediate fixes implemented which Applikation was able to carry out, making the app a more functional and enjoyable place to be. By implementing these fixes quickly, Applikation helped Annabel Karmel retain their current userbase and set the stage for even further improvements in the future.
In July 2020, a complete rebuild of their existing iOS and Android apps was agreed, with Applikation believing that the improvements we could make would massively improve the daily users of the app. We set to work on making the app a more user-friendly place to be, focusing in on showcasing Annabel Karmel as a well-respected expert in nutrition for babies, children and families, along with the 300+ recipes hosted on the app.
Due to the successful relaunch of the Annabel Karmel app, Applikation have also been tasked with creating a full web platform rebuild from the ground up, set to launch in the next couple of weeks. Be sure to keep an eye out on the Annabel Karmel website to experience the key changes we’ll be makes to the user experience and content offering.
We’re extremely proud to say that Applikation are now the exclusive digital partner of Annabel Karmel.
After Applikation relaunched the Annabel Karmel app, average daily users increased from 800 to 1,7000 per day on average on the iOS store alone. The highest daily user number in the app’s history was achieved on the last week with a huge 2000 daily users.
Expert tips on how to make a chart-topping app
Here’s 5 tips from the Applikation team on how to make a chart-topping app:
Implement a marketing plan to promote your new app. This will help your standout from the millions of apps currently on the iOS app store. Focus on establishing a pre-launch email list, digital PR and perhaps some paid advertising. If you’re lucky enough to know any influencers that can promote your app – even better!
Download the Annabel Karmel iOS or Android app from the relevant store to see our work for yourself. If you have a new project that you think Applikation can help out with, let us give you an online estimate or alternatively get in touch with us here.