The Relaunched Annabel Karmel App: How Applikation Raised The Game

Ever since the relaunch by Applikation in October 2020, the Annabel Karmel recipe app has been a constant fixture at the top of the iOS and Android charts. Users have commented on the improved functionality of the app, resulting in an average daily user increase of around 112%. Due to the results of the app …

Agency or In-House

Is it better for companies to develop their products in-house or to farm it out to an outside agency? Why?   An in-house development team can be a very effective way to develop your mobile product, but it’s also fraught with issues. Once you start your own team you are responsible for all the added …

MoSCoW Rules

Don’t worry, we’ve not been taken over by Russian spies. MoSCoW is the method we swear by when developing client projects. A derivative of DSDM Practice, MoSCoW is a great way to ensure products are well scoped, clearly defined and a heirachy of importance identified at the very start of the process. Using this method …


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